Frank V. Cespedes

Frank Cespedes teaches at Harvard Business School. For 12 years, he was Managing Partner at The Center for Executive Development, a firm that won awards in the United States and in Europe for its work with companies. 

He has consulted to many companies, is affiliated with PE and VC investors, and has been a Board member of Austral, Evenflo, Growth Play, HALO Industries, start-up firms, and the Education for Employment Foundation. At Harvard, he teaches Entrepreneurial Sales & Marketing, heads the executive program on Linking Strategy and Sales, and teaches in the Owner-President Management program (OPM) for CEOs. 

He has written for many publications, including Harvard Business Review, California Management Review, Organization Science, and The Wall Street Journal, and is the author of six books including Aligning Strategy and Sales (Harvard Business Press) which was cited as “the best sales book of the year” (Strategy & Business), “a must read” (Gartner), and “perhaps the best sales book ever” (Forbes). His newest book is Sales Management That Works: How to Sell in a World That Never Stops Changing (Harvard Business Press, 2021). 

He received his BA from City College of New York, MS from MIT, and PhD from Cornell University.

Sales Management that Works

By Frank V. Cespedes


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