Randall Craig

Randall Craig is an internet pioneer who led the digital strategies for several major market newspapers, international financial institutions, and consulting firms since 1994. He helps clients land their digital strategy airplane. Randall has founded several successful start-ups, held a long-time position at a "big-four" consulting firm, and was a senior executive at an American public company.

Randall is currently the CEO and Chief Strategist of digital consulting firm Pinetree Advisors, and shares his knowledge in the area of Digital Strategy with leaders across North America through coaching, consulting, his books, on the stage at conferences, or through his virtual presentations.

Randall is the author of eight books, including Digital Transformation for Associations, The Everything Guide to Starting an Online Business, the Online PR and Social Media series, and the best-seller Personal Balance Sheet. He has written hundreds of articles on driving strategy with digital, and has taught at numerous executive education programs. In addition, he has served at the board level for several national organizations, is a member of the Global Speakers Federation, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate.

 

Programs:

It’s NOT Called Thought Followership

While most people work hard at becoming trusted advisors, becoming a “thought leader” is far more difficult – and in today’s world, more strategic than ever. This is true for professionals, but also true for executives. Based on the research in his books, Randall will share some of the newest thinking on how to use content, digital, and marketing automation to build your business – and practical tips on how to get started.

 
Building Digital Trust

Do you really trust Facebook? Do your customers really like email spam? (Didn’t think so.) Every digital touchpoint either moves your organization up, or down, the trust curve; yet so many organizations have never strategically looked at how to take control of this important lever. Not surprisingly, most leaders don’t do this for themselves either. In this presentation, Randall introduces several models that can do this, along with examples, both good and bad.
 

Digital Transformation

From augmented reality to social-CRM integration to machine learning and AI, new technologies are changing the competitive landscape. At the same time, pressure to cut costs, deliver greater value, and be more responsive are forcing organizations – and leaders – to work far differently than before. In this presentation, Randall describes these trends and futures, and how to retool to differentiate, connect, and engage.

 
Social Media without wasting your time…or losing your identity

There are over 500+ social media sites – yikes! So how should they be embedded – or not - into your overall strategy? How can you reduce exposure to identity theft? How do you reduce service costs, while keeping up with the seemingly endless requirements to “engage”? And how do you measure results?

 

Networking Skills for Success Whether you are selling a product, a service, or yourself, the relationship will always cement the deal. In this presentation, participants will learn practical, hands-on tips for developing and nurturing relationships. This isn’t a session on "how to schmooze": it is specific guidance on how to grow value and influence with others – a key determinant of leadership success.

 

Digital Transformation Master Class

A one or two-day deep-dive into strategy and tactics.



NETWORKING SUCCESS IN A POST-COVID WORLD

Whether you are selling a product, a service, or yourself, the relationship will always cement the deal. In this presentation, participants will learn practical, hands-on tips for developing and nurturing relationships – whether it be “live in-person”, or in a virtual setting. This isn’t a session on "how to schmooze": it is specific guidance on how to grow value and influence with others – a key determinant of leadership success.

 

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