SOCIAL MEDIA EMPTY CALORIES

If you're like most people, you likely have a well-defined morning routine.  And if you're like most people, along with your coffee comes Social Media:  Tweet, Post, Check Status, Share, and Comment.  Then see who has looked at your LinkedIn profile, then check out Facebook and Instagram.  Later, repeat – sometimes several times.

Connection, especially with colleagues, clients, prospects, family, and friends, is powerful.  And there's nothing wrong with it. Social Media is built precisely for this.

Unfortunately, every minute spent on Social Media means a minute less on other activities.  And what, exactly, is being displaced?  Here are three things:

Critical thinking time:  Instead, we crave the interruption from numerous social alerts and messages.

 

Creation time:  Instead we have become, at best, consumers.
 
Writing time:  Instead, we hav bcum xperts @ shortform txting.  And our ability to write atrophies.

Most importantly, we displace building real-world in-person relationships with shallower online ones.  We spend more time by ourselves, “plugged in”.  And we accept that  Social Media lurking and stalking have become commonplace – and for some, even acceptable.

WEEK’S ACTION PLAN

It’s worthwhile to periodically look more closely at the mix of your activities, and ask yourself this question:  what have your Social Media activities displaced?  If you’re not happy with the answer, no more Social Media empty calories: it may be time to put your Social Media activities on a diet.



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